Business Agility

An organizations capacity to respond rapidly to market shifts and evolving customer needs.

Key Points

  • Continuously senses market signals and customer feedback to guide decisions.
  • Empowered, cross-functional teams deliver in short iterations for fast learning.
  • Dynamic prioritization of work (e.g., product backlog) to address emerging needs.
  • Adaptive planning and lightweight governance align change with strategy and value.

Example

A product team spots a new competitor feature and a spike in customer requests. They re-prioritize the backlog, run a two-week spike to validate a response, and ship a minimum viable feature in the next sprint, then refine based on user data.

PMP Example Question

Which situation best demonstrates business agility in a product organization?

  1. Locking the annual roadmap for the next 12 months to prevent scope changes.
  2. Reprioritizing the backlog after a sudden regulatory update and releasing an MVP within three weeks.
  3. Expanding documentation requirements before permitting any changes to the plan.
  4. Waiting for the quarterly steering committee meeting to approve all scope adjustments.

Correct Answer: B — Rapid reprioritization and quick MVP release in response to change

Explanation: Business agility is about quickly sensing change and delivering a timely response that meets customer or market needs; option B exemplifies this behavior.

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