Customer Journey Map

A visual depiction of the complete customer experience with a product or service, outlining stages, channels, and touchpoints where interactions occur.

Key Points

  • Shows the customer's steps from first awareness through use and support, including channels and touchpoints.
  • Exposes pain points, gaps, and opportunities that feed the product backlog and acceptance criteria.
  • Aligns cross-functional teams on desired customer outcomes and responsibilities at each stage.
  • Built from real evidence (research, analytics, interviews) and refined iteratively as learning grows.

Example

An agile team building a mobile banking app maps the path from ad click to app store, onboarding, first transfer, and help center. The map reveals drop-off during identity verification. The team adds user stories to simplify KYC steps, updates success metrics, and plans experiments to validate improvements.

PMP Example Question

Which artifact best helps an agile team visualize end-to-end customer interactions across channels to identify pain points and moments of truth?

  1. Process flow diagram for the development lifecycle
  2. Customer Journey Map
  3. Stakeholder engagement assessment matrix
  4. User story map

Correct Answer: B — Customer Journey Map

Explanation: A journey map focuses on how customers interact with the product or service across touchpoints. The process flow diagram describes internal steps, the stakeholder matrix tracks engagement levels, and the user story map organizes product functionality.

AI for Project Managers — Build Plans Faster, Lead Better

Turn messy inputs into structured project plans in minutes. If you are a project manager tired of spending hours on documentation, this course shows you how to use AI to work faster while staying fully in control.

This is not a generic AI course. You will learn how to use AI as a practical co-pilot to build real project artifacts—charters, WBS, schedules, risk registers, and executive reports—using structured, reliable prompt frameworks.

You will also learn how to keep your project aligned across scope, schedule, cost, and risk, and how to interpret performance data like Earned Value Management to support better decisions and communication.

Everything is designed for immediate use. You get ready-to-use prompt templates and workflows you can apply right away in your projects. Watch the video to see how it works and start building your first AI-supported project plan.



Take Control of Project Performance!

HK School of Management helps you go beyond status reports and gut feelings. In this advanced course, you’ll master Earned Value Management (EVM) to objectively measure progress, forecast outcomes, and take corrective action with confidence. Learn how WBS quality drives performance, how control accounts really work, and how to use EAC, TCPI, and variance analysis to make smarter decisions—before projects drift off track. Built around real-world examples and hands-on exercises, this course gives you practical tools you can apply immediately. Backed by our 30-day money-back guarantee—low risk, high impact for serious project professionals.

Learn More