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Focus Groups

A requirements elicitation method where selected stakeholders and subject matter experts are brought together in a facilitated session to explore their needs, expectations, and views about a proposed product, service, or deliverable.

Key Points

  • Small, moderated sessions with prequalified stakeholders and SMEs.
  • Generates qualitative insights on expectations, needs, perceptions, and potential risks.
  • Uses a structured discussion guide and skilled facilitation to reduce bias and dominance.
  • Outputs capture themes, preliminary requirements, and user sentiments for analysis.

Example

On a project to launch a new claims portal, the project manager hosts a focus group with call center reps, underwriters, and a compliance SME to react to wireframes. The team records themes about navigation, required fields, and privacy concerns, then converts them into user stories and acceptance criteria.

PMP Example Question

Which technique is the project manager using when they convene a small, moderated session of selected end users and SMEs to discuss expectations and attitudes toward a proposed system?

  1. Interviews
  2. Surveys
  3. Focus groups
  4. Requirements workshop

Correct Answer: C — Focus groups

Explanation: Focus groups bring prequalified stakeholders and SMEs together for a facilitated discussion to elicit expectations, attitudes, and needs about a proposed solution.

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