HKSM

Coordinating people, information, workflows, and enterprise systems to build, support, and continuously improve a product or service from initial idea through retirement.

Key Points

• Covers the entire product life cycle, from concept to retirement, with continuous improvement.
• Aligns product vision, roadmap, and backlog with organizational strategy and customer value.
• Uses data and metrics (e.g., adoption, satisfaction, cycle time) to make prioritization decisions.
• Requires cross-functional collaboration across design, engineering, marketing, operations, and finance.

Example

In an agile program, the product manager partners with Scrum teams and stakeholders to prioritize a backlog for a new mobile feature, defines outcome metrics (activation and churn), coordinates release planning with DevOps and marketing, then uses telemetry and customer feedback to iterate on the feature and update the roadmap.

PMP Example Question

Which statement best describes product management in an agile organization?

1. Coordinating teams, information, workflows, and tools to deliver and evolve a product from start to finish.
2. Tracking project costs across work packages to meet the cost baseline.
3. Approving change requests for a specific release after impact analysis.
4. Developing a network diagram to identify the project’s critical path.

Correct Answer: A — Coordinating people, information, processes, and systems across the product life cycle

Explanation: Product management integrates cross-functional work and data to create, maintain, and improve a product throughout its entire life cycle; the other options describe specific project control activities.