HKSM
Stakeholder Engagement Assessment Matrix
A table that shows each stakeholder's current level of engagement alongside the level the project team aims to achieve.
Key Points
- Highlights gaps between current and desired engagement for every stakeholder or group.
- Often uses categories such as Unaware, Resistant, Neutral, Supportive, and Leading.
- Guides the development of targeted engagement and communication strategies to close gaps.
- Should be reviewed and updated regularly as stakeholder attitudes and influence change.
Example
A project manager maps stakeholders for a new ERP rollout. The operations director is currently Resistant but needs to be Supportive. The team plans early demos, one-on-one meetings, and involvement in requirements workshops to move the director from Resistant to Supportive. The sponsor is already Leading and will champion key messages to help shift others.
PMP Example Question
Which tool should the project manager use to document each stakeholder's current engagement level and the desired level the team wants to achieve?
- Stakeholder engagement assessment matrix
- Stakeholder register
- Communications management plan
- RACI matrix
Correct Answer: A — Stakeholder engagement assessment matrix
Explanation: The stakeholder engagement assessment matrix specifically compares current versus desired engagement levels, enabling strategies to close the gaps.
