HKSM

(Use the strategy-aligned vision statement from the previous step.)

You are an expert in product marketing and communication.

Create an elevator statement for a product that [insert product description, e.g., helps remote teams collaborate better], based on the aligned vision statement.

Guidelines

• Keep the statement short (around 30–60 seconds of spoken time, or 2–3 sentences).
• Clearly highlight:

• The problem the product solves.
• The solution the product provides.
• The unique benefit or value for the target audience.

• Make the tone clear, persuasive, and easy to remember.

Reflection

At the end, provide 2 alternative variations of the elevator statement with slightly different tones (e.g., inspirational, practical, data-driven).