Product

In the SBOK Guide, a 'product' is any outcome that delivers value to the customer, whether it is a physical item, a service, or another type of deliverable.

Key Points

  • Product is defined by the value it provides to customers or users, not just by features.
  • It can be a tangible good, a digital solution, a service, or any other deliverable.
  • Agile teams deliver product value in small, usable increments aligned to a product vision and backlog.
  • A Product Owner or similar role typically represents stakeholders to maximize product value.

Example

An agile team builds a new "one-click checkout" capability for an e-commerce site. The product here is the improved purchasing service delivered to customers, which increases convenience and conversion rates.

PMP Example Question

In the SBOK Guide context, what best describes a product?

  1. The collection of project management plans and processes.
  2. Any outcome that provides value to the customer, such as a physical item, a service, or another deliverable.
  3. Only the tangible items produced by the project team.
  4. The approved schedule baseline used to track progress.

Correct Answer: B - Any outcome that provides value to the customer, such as an item, a service, or another deliverable

Explanation: In the SBOK Guide, product is a broad term covering any deliverable that provides customer value, not just physical goods.

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